Imagine a gas engineer comes to your house, and he’s 100% confident that he has the solution to fix your heating problem. But that solution turns out to be both incorrect and extremely dangerous.

Now imagine the same engineer, but he’s only 50% sure that the solution is correct so checks against his guidance notes. Avoiding the potentially life-threatening situation.

You’d rather have someone that knows what they DON’T know right!? That’s where Pure Measure’s assessment platform is unique. It not only measures an individuals level of knowledge, but also how confident they are with their answer.

We rebranded the business with a marque that represents the collation of disparate information into their platform, married with a typeface that’s a nod to their previous style.