While the BP Pulse brand was already an established identity we were asked to expand on the existing look and feel by creating a kinetic style and illustrative structure that would lend itself to an eLearning (LMS) platform.
First stop was to curate content that would help explain the new world of Electric Vehicles (EV) to the bp audience. After collating and assessing the relevant info, we generated scripts for animations, infographics and knowledge checks. All delivered in a highly accessible, device responsive, SCORM compliant (Google it) platform, that provides detailed feedback on engagement.
And by using our Sustainable Design Principles, we were keen that the project should minimise impact on the environment wherever possible.
We created a world of illustrated environments for the bp pulse characters to exist in. Our aim was to bring the learning content to life, enabling staff to engage with relatable real-world circumstances. This would help mould their understanding by putting them in problem solving scenarios.
The illustrative treatment adapts for the type of learning. Scene based learning is used for lighter educational content in a flat environment, but when more complicated principles are conveyed, the environment shifts into an isometric (3D) grid for diagrams, schematics and infographics.