We worked alongside MKT:MIX to create a playful identity that would stand out against their competitors. Their only requirement was that it needed to be eye-catching and engaging in their industry, a financial sector-focused marketing agency.
Every company is diverse, some have in-house creative and design teams that still have gaps in their marketing channels that need bridging and support. The original concept of MKT:MIX was that these teams could pick and mix from a list of services to build a personalised support structure for their in-house needs. Creating a more diverse, reactive & scalable external marketing team. Our outcome was to convey this concept through their identity, creating a rigid but basic grid that gave a reliable framework that could be populated playfully with content, keeping the identity fresh, adaptable and manoeuvrable just as the initial concept intended.
Their financial sector focus provided a strong direction when creating graphic furniture and language for the identity.
Creating compelling content.
With the new identity set in stone, we set about helping the MKT:MIX team create animated assets for them to reuse and build themselves in Canva. We generated close to 100 assets of varying kinetic messaging, symbols, patterns and CTA's so that their team had the tools to drag, drop and export fresh content as and when they needed it.
