Our latest incarnation took the RAD slogan ‘Only the Brave’ and split it into tiles to be used as visual assets for animations, print and advertising.
The concept involves movement similar to a traditional slide puzzle. Blocks represent the constantly shifting nature of the industry, and how different entities within the sector support each other. These animated blocks were then used for idents and introductory videos, which stitch the awards evening together.
We used the same elements to create printed collateral for the event. Everything from signage to lanyards, the same identity featured throughout.