All great brands and visual identities begin with a concept.
To ensure that we create impactful designs, we embark on an investigative journey where we gain a deep understanding of our clients' needs. We apply design thinking to devise meaningful strategies that add genuine value and foster an emotional connection between our clients and their audience.
Strategy and positioning:
We understand the importance of a strong brand strategy in today's competitive market. That's why we work closely with you to uncover your distinct flavour and push boundaries to create a truly eye-catching brand. But we don't just create superficial and fleeting designs - we aim for lasting impact. Our collaborative process involves partnering with external experts who analyse your market and audience, and together we craft a brand positioning that's explosive. We're driven by our passion for helping businesses like yours thrive. So let's chew the fat together and create a brand that truly sticks in your customers' minds.
Naming and tone of voice:
When introducing yourself as a new brand, it's important to make a great first impression, just like when meeting someone new. Your name is one of the first things people will notice about you, so it's essential to choose a memorable, approachable, and reflective name that aligns with your values.
However, selecting a name is only part of the equation. The way you communicate and conduct yourself is just as crucial as your name. Your brand's tone of voice should strike a balance between charm and arrogance, confidence and timidity, and humour and seriousness.
At WHP, we collaborate with our clients to develop names that are approachable and embody the right characteristics. We believe in creating a tone of voice that is packed with personality, is confident, engaging, and authentic.
If you're looking to make a great first impression with your brand, WHP can be your partner. We'll help you put your best foot forward and ensure that your customers fall in love with you at first sight.
Identity & Art Direction:
A visual identity for your brand should reflect your brand's personality, values, and voice, and make you stand out from the competition. At WHP, we prioritise individuality and tailor the visual treatment to your needs based on factors such as your brand's purpose, personality, industry, and product.
Together we'll determine the overall aesthetic and artistic elements of your brand. Art direction is about creating ideas and concepts that evoke emotion through art and design. We specialise in crafting a unique set of visual elements that will represent and distinguish your brand. This collection includes a colour palette, typography, iconography, graphics, photography style, illustrations, and animations. These of course are dependent on your offer, we'd suggest different approaches to your aesthetic depending on what your message is. For instance, if you're a tech brand, we may suggest 3D rendered graphics to showcase your versatility. If you sell flower bouquets by post, an illustrative or photographic approach may be more appropriate.
Our objective is to help you amplify your brand message with a visual language and typographical treatment that communicates your brand's unique value proposition to your target audience. The end result? A visual identity that sets you apart from the competition and establishes you as an industry leader.
Brand Guidelines & Support:
We take all of the discoveries we've made about our clients' proposition, personality, values, and visual identity and consolidate them into a clear and concise brand guideline. This guideline serves as a roadmap to help maintain a coherent and cohesive identity across all touchpoints.
We understand that a brand's identity is not a one-time project but an ongoing process, and we offer support to our clients to help them maintain and evolve their identity as their business grows and changes. Whether it's updating brand assets or providing guidance on tone of voice, we're here to help our clients communicate their message effectively and consistently.
With our ongoing support, our clients can focus on running their business while we take care of their brand identity.