We embarked on a comprehensive journey with KIT, understanding their vision and unique challenges in the inventory management space. Collaboratively, we developed a strategic plan to redefine their identity and create a seamless user experience across their platform and marketing assets.
Repositioning the proposition:
Putting new customers and already existing users at the forefront, we conducted in-depth research to try to understand KITs audience. This user-centric approach guided every design decision, ensuring the identity and user-interface aligns with the customer needs. Our research highlighted a need for a more intuitive treatment to the interface and website along with the request for a less invasive identity.