WHPCreative - Where pixels meet purpose

MKT MIX

Causing a stir

MKT MIX

Brief

MKT:MIX was built around a simple idea. Businesses should be able to pick and mix the support they need, rather than committing to a fixed service offering. Their audience often already had in-house teams but needed targeted support across specific channels. The challenge was to create an identity that could express this flexibility while still feeling structured, reliable and considered within a typically conservative sector.

Approach

We developed a visual system built on a simple but rigid grid. This structure provides a dependable framework that reflects the clarity and organisation expected within the financial sector, while allowing content to be arranged playfully within it. The balance between order and variation mirrors the core proposition of the business. A system that is consistent at its foundation but adaptable in how it is applied. The identity extends through colour, typography and graphic elements, all designed to work within this framework without becoming restrictive. This allows the brand to remain fresh and responsive while maintaining a recognisable structure. To support the team day to day, we created a library of animated assets and templates that can be used directly within Canva. These tools give MKT:MIX the ability to produce content quickly and consistently, without needing to start from scratch each time. The result is an identity that is both structured and flexible, giving the business a system it can build on as it grows.

Brand + Strategy Film + Animation Web + App