Momentum needs a nudge
Domino Consulting · Professional Services, Non-profit
Brief
Domino Consulting provides specialist consultancy to charities, helping them secure funding, improve operations and grow sustainably. They needed a digital presence that reflected both the warmth of the sector and the clarity of their approach. The challenge was to create something that felt approachable and human, while remaining structured enough to support their consultancy-led services and future growth.
Approach
We developed an identity built around movement and adaptability. A shuffling logomark echoes the company’s namesake, reflecting both the idea of progression and the flexibility of their consultancy practice. Warm colours and a restrained palette balance the human nature of the work with a sense of clarity and control. The visual system extends through subtle patterns and environmental graphics, creating consistency without becoming overbearing. A simple brand guide was created to allow the identity to be applied confidently across communications. Alongside this, we designed and built a headless website with a custom CMS on Sanity. The platform is structured to be modular and adaptable, allowing content to be assembled and reconfigured as the business evolves. The result is a system that supports both clarity and change, giving Domino a foundation that can grow alongside their work.
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