WHPCreative - Where pixels meet purpose

Fumopay

Change in motion

Fumopay · FinTech, Finance, Technology, SaaS

Brief

Fumopay enables fast, low-cost payments integrated with Xero. While effective, their previous communications relied heavily on stock imagery, making it difficult for customers to understand the product itself. The message was getting lost in visuals that could have belonged to almost any technology company. They needed a clearer way to explain how the system works, without overcomplicating it.

Approach

We developed a simple illustrative system built around movement. Payments are represented as circles travelling along a line, a direct visual expression of instant transfer. The concept is straightforward, but allows complex processes to be explained quickly and clearly. Gradients were introduced to add depth and guide attention, helping users follow the flow of information without distraction. The system is supported by a library of reusable assets and animations, giving the Fumopay team the tools to create their own infographics and marketing content. The result is a visual language that mirrors the product itself. Clean, direct and always in motion.

Web + App Film + Animation