Test Drive Tips

Mercedes-Benz tasked us with creating a suite of explainer videos for their new Test Drive platform.
The brief was to use people that work for Mercedes-Benz, to explain 5 different aspects of the platform. Using a mix of different locations and filming techniques, below are the results.

Sharing the fleet = Capturing more leads

Organised Test Drive Process = Happy customers

Gatekeeper At Site = Always up to date

Demo blueprint met = Enough choice & coverage for customers

Using Reports = A great way to check how the system is being used